Ats Rootsma

Ats Rootsma works in digital marketing and content development at Engeros Otepää, a used truck and heavy equipment dealer based in Estonia. His work focuses on presenting commercial vehicles to international buyers through digital channels, including social media, photography, video production, advertising and website content.

Ats is also involved in developing Engeros' online marketing strategy, working with SEO specialists, analysing website and search performance, and improving how the company's vehicle stock is presented to potential buyers across different European markets. Through his day-to-day work with used trucks, vehicle listings and customer behaviour, he has developed practical knowledge of what buyers look for when comparing and purchasing used commercial vehicles.

His articles focus on practical topics related to buying used trucks, vehicle condition, specifications, ownership considerations and the commercial vehicle market.

Areas of expertise:
Used commercial vehicles and truck market
Digital marketing for commercial vehicles
Vehicle photography and video production
Social media and online advertising
SEO and website content strategy
International truck buyer behaviour