Ats Rootsma

Ats Rootsma works in digital marketing and content development at Engeros Otepää, an Estonian company specialising in used trucks, trailers and heavy equipment for international markets. His work focuses on presenting commercial vehicles to buyers worldwide through website content, social media, photography, video production and digital advertising.

He is also involved in developing Engeros’ SEO, online marketing and CRM processes. His work includes analysing search and website performance, improving vehicle listings and online presentation, developing customer and lead management processes, and supporting digital campaigns for international markets.

Through his day-to-day work with used trucks, vehicle specifications, customer enquiries, CRM data and online buyer behaviour across different countries, he has developed practical knowledge of how commercial vehicles are evaluated, compared, marketed and sold internationally.

His articles focus on practical topics related to used trucks, including vehicle specifications, mileage, technical condition, ownership costs, buying considerations and the international commercial vehicle market.

Areas of expertise:
Used trucks and the commercial vehicle market
Digital marketing for commercial vehicles
SEO and website content strategy
CRM development and sales process improvement
Vehicle listings and online presentation
Vehicle photography and video production
Social media and online advertising
International commercial vehicle markets and buyer behaviour